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Event Details
Register now
for the next Executalk Workshop
and receive a free copy of the
15-Minute Executive Presentation Template
outlining exactly what you must (and must not)
say when you get your shot (maybe your only shot)
at meeting with that top level executive.
To SELL to the CEO, you've got to think like, TALK like, the CEO
Your BEST chance for GREATEST success is being discussed
right now in “Corner Office Conversations”
Times are Tough.
You know it and I know it. The global economic crisis has hit companies both big and small throughout the food chain. And many of those that haven’t yet been affected directly are taking a “wait and see” attitude. On the other hand, smart companies are realizing that it’s more important than ever to increase sales effectiveness-- to identify, prioritize and even accelerate the most promising projects and initiatives.
In many cases, people are going to have to find ways to get an even “bigger piece of a shrinking pie” if they want to be positioned for market leadership when the economy turns around.
How can I justify investing in training at a time like this?
How can you not? If you have any hope of making it through the rough patches ahead, you know you have to keep moving forward—otherwise you’re losing ground.
But can Executive Sales/Business Acumen training really make that much of a difference? Take a look:
XYZ Inc.- 950%+ ROI
- Before- 1 year, $250K RFP fulfillment deal @ 8% margin
- After- 4 year, $5M deal @12% margin, resulting in new status as “preferred vendor” for two new, previously undefined initiatives.
ABC Pty Ltd- 600%+ ROI
- Before- Spent over a year trying to make the “approved supplier” list servicing a Fortune 500 IT group.
- After- 3 months later, had a P.O. for $3M over five years for an entirely new project. AND not only made the “approved supplier” list—was picked as “preferred vendor” for normally budgeted products.
123 Corp.- 980% + ROI
- Before- Quarterly “zero-based” forecasting—no recurring revenue.
- After- 1 year later, 15% of quarterly revenue from annual/multi-year contracts “sold” at the C-Level. Provided baseline for additional 7% annual revenue growth.
What Will You Learn?
- The 3 things that matter to a CEO-- and the dozen that don’t.
- Why the CEO is not looking for a “trusted advisor” and why you don’t want to be one.
- The 2 prerequisites for your product or service to even be considered by the CEO.
- The only 5 numbers you need to know and understand to sell to the CEO-- they may not be what you think.
- 3 questions to lock in your credibility-- but don’t ask the CEO.
- The 4 different methods a CEO uses to evaluate ROI-- don’t pick the wrong one!
- 6 ways to find the CEOs “hot buttons.”
- The 30-second “elevator pitch” that will earn you the right to a 30-minute presentation.
- 6 slides-- no more, no less.
Click here for more information about the workshop or visit us at:
http://www.shurikensystems.com
Where
True North Academy
758 E. Utah Valley Drive
American Fork,
UT 84003
Hosted By
Shuriken Systems
Shuriken Systems is dedicated to developing the fastest, smartest, most effective, and most visionary tools and methodologies for helping individuals and organizations cut through the noise and get down to business-- whatever that may be.